AMVCA: Don Julio steps up as 12th edition kicks off
With the 12th edition of Africa Magic Viewers’ Choice Awards (AMVCA) scheduled to hold on May 9, 2026, tequila brand, Don Julio, has stepped up activities for the event as
With the 12th edition of Africa Magic Viewers’ Choice Awards (AMVCA) scheduled to hold on May 9, 2026, tequila brand, Don Julio, has stepped up activities for the event as the headline sponsor.
The 12th edition has introduced a deliberate focus on craftsmanship, recognising the writers, directors, editors, designers, and technicians whose dedication builds African cinema behind the scenes.
The theme for the 2026 AMVCA aligns naturally with Don Julio’s ‘por amor’ philosophy.
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This comes after the recently held special edition of The Don’s Table hosted by the tequila brand to honour Nollywood actors and filmmakers who have dedicated their lives to their craft with precision, passion and devotion, further deepening its investment in African storytelling.
As the official spirits partner, Don Julio will elevate the celebration through a seamless blend of luxury, craftsmanship, and cultural storytelling—bringing its premium tequila experience to life through curated serves, signature toast moments, and refined brand integration, while shaping key moments of connection and ensuring the experience lives on through high-quality, culturally relevant content.
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It is the first time a luxury spirits brand is the headline sponsor of the AMVCA, with Johnnie Walker and Singleton supporting the ceremonies alongside Don Julio.
Segun Ogunleye, Head of Marketing, Africa Partner Markets, Diageo, said: “This partnership reflects not only the strength and diversity of our brands but also our commitment to showing up for consumers in moments of celebration, recognition, and shared cultural pride. It is rooted in shared values of passion, craftsmanship, and luxury, qualities that define both brands.”
This edition will feature 32 award categories, including 18 jury-decided categories, 11 audience-voted categories, and three special recognition awards for Lifetime Achievement and the Trailblazer honour.
