Auto firm introduces Soueast SUV
An auto firm, Kewalram Chanrai Group, has introduced Soueast, a Sport Utility Vehicle (SUV) to the local market. The entry was marked by a media launch followed by a test
An auto firm, Kewalram Chanrai Group, has introduced Soueast, a Sport Utility Vehicle (SUV) to the local market.
The entry was marked by a media launch followed by a test drive of its full range of SUVs along the scenic Coastal Highway in Lagos, signalling a fresh wave of competition in the fast-evolving mobility space.
Chief Operating Officer, Mobility Division of Kewalram Chanrai Group, Mr. Anil Sahgal, described the move as a strategic response to changing consumer expectations in Nigeria.
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“For over 165 years, Kewalram Chanrai Group’s reputation has been built on trust delivered through consistency. Our decision to bring Soueast into Nigeria is deliberate. Today’s Nigerian customer is more informed and focused on long-term value. There is a growing demand for vehicles that combine modern design, safety, technology, durability, and affordability — and Soueast fits precisely into this space,” he said.
The COO emphasised that the company is not merely introducing a new brand but backing it with robust infrastructure, including a structured dealership network, strong after-sales systems, skilled technical teams, and a long-term investment approach.
He noted that the SUVs unveiled had been engineered with Nigerian realities in mind, addressing road conditions, fuel efficiency concerns, durability needs, and total cost of ownership.
