BIC partners cultural platform to celebrate young women
BIC Miss Soleil, the women’s shaving range from BIC, has pledged to empower women to feel confident and comfortable in their skin through its partnership with HERtitude 2026, a cultural
BIC Miss Soleil, the women’s shaving range from BIC, has pledged to empower women to feel confident and comfortable in their skin through its partnership with HERtitude 2026, a cultural platform celebrating modern African women.
Held in Lagos annually, HERtitude is a vibrant space for self-expression, connection, and community among young women. As part of its efforts to support confidence-building, BIC Miss Soleil partnered the platform to engage with over 1,000 women through immersive brand experiences and community interactions.
As a category sponsor this year, the brand brought its “Feel Like You,” platform to life through interactive lounge experience to reflect the role of personal grooming in helping women prepare for and show up confidently in daily lives. The space offered attendees an opportunity to engage with the product, participate in conversations on self-care, and capture moments that celebrated individuality and expression.
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Foluke Femi-Sanda, Marketing manager, said: “We understand confidence is built in everyday moments. Our goal with is to be part of what helps women comfortable, confident, and ready to express themselves. The partnership allowed us to connect with a community that embodies this spirit. With Miss Soleil, we provide not just a shaver, but a solution with over five decades in shaving and personal care engineering, making it simple, comfortable, and reliable.”
Guests noted the range’s triple-blade technology: Aloe Vera and Vitamin E-enriched moisture strip, ergonomically designed curved handle, and pivoting head that follows the body’s contours to support smooth, precise shaving, reinforcing need for comfort, and skin-friendly performance.
The collaboration also included a reward-led activity for guests who engaged with the brand alongside curated moments that encouraged expression, personal style, and deeper connection with the Miss Soleil experience. Through these touchpoints, BIC Miss Soleil deepened its connection with attendees by blending product education with lifestyle relevance and everyday confidence storytelling positioning it as more than a grooming tool.
The partnership reflects BIC’s continued focus on supporting platforms and communities that champion authenticity, self-expression, and the evolving identity of modern women. As conversations around self-care and confidence continue to evolve, BIC continues to reinforce Miss Soleil as a premium personal care solution that sits at the intersection of engineered performance, skin comfort, and everyday confidence.
