‘Build local streaming platforms’, Mo Abudu urges creatives after Showmax exit
Founder of EbonyLife Group, Mo Abudu, has called on Nigerian and African creatives to build sustainable local streaming platforms, referencing reports of reduced investment by foreign platforms like Showmax. Her
Founder of EbonyLife Group, Mo Abudu, has called on Nigerian and African creatives to build sustainable local streaming platforms, referencing reports of reduced investment by foreign platforms like Showmax.
Her reaction follows reports that Canal+ is considering shutting down the streaming service Showmax as part of cost-cutting measures after it acquired MultiChoice, according to an exclusive report by Variety.
Abudu, on Instagram, emphasised African ownership and control, highlighting the continent's rich cultural heritage and storytelling tradition.
“No one is coming to save us. It’s up to us to build a sustainable business model that truly works for our market,” she said.
According to Abudu, her platform, EbonyLife ON Plus, aims to promote African narratives and support local creators.
“It’s still very early days for the new indigenous Nigerian streaming platforms that have launched recently. At EbonyLife ON Plus, we are committed to doing what we can grow and strengthen our platforms. We understand that it is a long journey and we are prepared for the work and patience it requires”, she added.
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She added that Africa's entertainment sector can grow by learning from global success stories and adapting strategies to suit local markets.
“We are a continent rich in culture, tradition, and powerful stories. We must learn from global success stories, adapt what works, and create our own pathways because that is exactly what others have done.”
She expressed optimism about the future, seeing the current situation as an opportunity rather than a setback.
“I truly believe we are capable of this. The future is in our hands. Let us build it with confidence, collaboration, and belief. Personally, I see this as an opportunity rather than a challenge. Local for Local. Local for Global”, she concluded.
