Burger King’s BK Small Chopzzz captures that rare Nigerian flavour
Five hundred commuters were treated to freshly prepared tastings of BK Small Chopzzz, a purely Nigerian flavour from the stable of Burger King Nigeria at Lagos’ buzzling district, Obalende. Anchored
Five hundred commuters were treated to freshly prepared tastings of BK Small Chopzzz, a purely Nigerian flavour from the stable of Burger King Nigeria at Lagos’ buzzling district, Obalende.
Anchored on its tagline, “Have it the Naija Way,” the live tasting added a twist to a routine day for commuters.
A key highlight saw skaters and Burger King’s teams working from a branded BK truck in sync with drones delivering piping hot small chops treats to commuters in “real time”.
Read Also: Data, fintech doubles MTN Nigeria’s Q1 profit to N355.5b
Rushdi Ibrahim, managing director and chief executive, said: “Nigeria is one of the most dynamic markets we operate in, and over time we’ve focused on understanding what matters to people here. With this product, we’re bringing our global standards together with a familiar favourite in a way that feels natural. Small chops is part of Nigerian celebrations, from weddings and birthdays to naming ceremonies and everyday gatherings. With BK Small Chopzzz, Burger King is making this familiar favourite more accessible for everyday moments.
Lerato Makume, Marketing director, added: “Small chops are part of how Nigerians celebrate, it’s familiar and brings people together. What we’ve done is make that experience more accessible for everyday moments, without compromising on quality. That’s what ‘Have it the Naija Way’ means to us.”
