Demola Yusuf: Creativity, depth, others vital for impactful films

“It was a collective effort between myself and my partners, driven by clarity and intention. So, the recognition was encouraging, but more importantly, it affirmed that it’s possible to start small, stay disciplined, and still create work that can stand in competitive spaces. It has influenced how I approach projects today—placing more emphasis on growth, structure, and long-term value rather than just immediate scale,” he said.

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Yusuf noted that the new era of commercial viability for Nigerian cinema needs to be carefully managed, adding that the sustainability of the Nollywood cinema’s billion-naira earnings depend largely on audience development, funding structures, proper organisation, among others.

“It’s a positive sign for Nollywood, but I think sustainability will depend on how well the industry organizes itself beyond the excitement. Distribution, funding structures, and audience development will determine whether this growth is consistent or temporary. The opportunity is there, but it needs to be managed carefully,” he said.

Yusuf, who featured in ‘Kukoyi,’ produced by another award-winning actor and producer, David Akande, noted that it was not a surprise that Kukoyi (2025) was nominated for Best Indigenous MNET Original Series at AMVCA 2026.

“I  think what stands out for me is the journey. When we made Alaise, we were largely a team of first-timers, just trying to tell a good story. We didn’t quite realize at the time that we were creating something that would go on to be recognized at the Africa Magic Viewers’ Choice Awards.

“Seeing ‘Kukoyi’ earn us our first nomination in the TV series category feels less like a surprise and more like a quiet confirmation that we’re evolving in the right direction. It speaks to consistency, growth, and the value of staying together long enough to improve on each outing.”

Yusuf’s interest is rooted in stories that feel honest, whether they’re dramatic or light. He said they should reflect something real about people and culture, adding that he tries to avoid overcomplicating things, with clarity, emotional truth, and cultural grounding guiding his choices.

On how he handles acting and movie production, he said: “Acting is more instinctive for me—it’s where I started. Producing is something I’ve grown into, and it requires a different kind of discipline. It’s less about expression and more about structure, decision-making, and accountability. Both are demanding in different ways, but producing probably stretches me more because it involves carrying the weight of the entire project.”

The University of Ilorin graduate explained that studying English and Literature has helped him understand structure, subtext, and character in a more deliberate way in the Yoruba film genre, adding it allows him to approach stories with a bit more depth, rather than relying solely on instinct.