FCCPC probes viral bread review, secures release of detained reviewer
The Federal Competition and Consumer Protection Commission (FCCPC) has commenced an investigation into a viral bread review that raised concerns about product quality. The development follows the arrest of the
The Federal Competition and Consumer Protection Commission (FCCPC) has commenced an investigation into a viral bread review that raised concerns about product quality.
The development follows the arrest of the reviewer and a N50 million lawsuit instituted against her by the baker.
FCCPC’s Director of Corporate Affairs, Ondaje Ijagwu, disclosed this on Tuesday during an interview on The Morning Brief, stating that the commission acted promptly after becoming aware of the situation.
He said the commission’s surveillance and investigation department, alongside its legal services team, initiated a review after the video raised concerns regarding the claims made about the bread.
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Ijagwu confirmed that the FCCPC intervened to secure the release of the reviewer, identified as Doshima, from police custody. He added that the commission is working with the National Agency for Food and Drug Administration and Control (NAFDAC) to analyse the bread sample referenced in the video.
“We facilitated with NAFDAC to take on board the sample for further analysis, and when we heard the consumer was being harassed and taken to the police, we ensured she was released,” he said.
He stressed that consumers have the legal right to share their experiences and seek redress, noting that the law guarantees access to information and the right to be heard.
“The commission will examine the matter within the confines of the law, including the right to information and redress,” he added, assuring that the agency would pursue the case to a logical conclusion.
The controversy followed a viral video posted by Love Doshima, who claimed that a loaf of bread she purchased remained fresh for over two months, sparking widespread concerns over preservatives and product safety.
The baker subsequently filed a N50 million suit against her and, according to the FCCPC, also initiated her arrest by the police.
