Firm deepens social impact with water day outreach
By Ambrose Nnaji Rite Foods Limited has scaled up its World Water Day campaign, extending support to thousands of essential workers across Lagos while reinforcing the 2026 theme, “Where Water
By Ambrose Nnaji
Rite Foods Limited has scaled up its World Water Day campaign, extending support to thousands of essential workers across Lagos while reinforcing the 2026 theme, “Where Water Flows, Equality Grows.”
Observed annually on March 22, World Water Day highlights the critical role of clean and safe water in promoting health, dignity, and social inclusion. This year, Rite Foods moved beyond advocacy to direct community impact, targeting workers who endure long hours under harsh weather conditions.
Driven by its flagship brand, Bigi Premium Table Water, the initiative delivered chilled bottled water to key high-traffic locations across the city.
The intervention provided immediate relief and hydration to sanitation workers, traffic officials, street vendors, and transport operators navigating Lagos’ intense heat.
Read Also: BOI, UNIDO, others support N825million investment in renewable energy
The campaign also reflected a deliberate focus on inclusivity, with special attention given to female essential workers whose contributions often remain under-recognised despite their vital role in sustaining urban life.
Public sector workers were among the key beneficiaries, including personnel from the Lagos State Waste Management Authority (LAWMA), Lagos State Traffic Management Authority (LASTMA), the Nigeria Police Force, and traffic wardens. These groups, central to the daily functioning of the city, received both material support and recognition for their service.
Speaking on the initiative, the company’s Corporate Affairs and Sustainability Manager, Dennis Aideloje, noted that the campaign underscores Rite Foods’ commitment to meaningful social impact.
“Access to clean water is fundamental. Through this initiative, we are not just providing hydration but reinforcing inclusion, dignity, and shared humanity. It’s about connecting with people and making a tangible difference in their daily lives,” he said.
Building on the success of its previous campaign, the 2026 edition reached over 3,000 essential workers across approximately 12 strategic locations in Lagos. The selection of busy, heat-exposed areas ensured that the intervention delivered maximum impact.
Beyond the figures, the initiative resonated strongly with beneficiaries, many of whom expressed appreciation for the timely support. For several recipients, the gesture went beyond physical relief, serving as a reminder of recognition and care.
Looking ahead, Rite Foods plans to expand the campaign nationwide, deepening its commitment to community well-being and sustainable social investment.
Through this initiative, the company reinforces the growing role of corporate organisations in driving social value—demonstrating that strategic interventions, even at a basic level, can contribute meaningfully to equity and improved quality of life.
