Firm positions Southeast for multi-billion dollar creator economy opportunities
A new push to integrate Nigeria’s Southeast into the rapidly expanding global creator economy is gathering momentum as Hallos, a technology firm, unveiled plans to equip millions of youths and
A new push to integrate Nigeria’s Southeast into the rapidly expanding global creator economy is gathering momentum as Hallos, a technology firm, unveiled plans to equip millions of youths and women with digital skills and monetisation opportunities through its Learning247 Hallos Summit.
Speaking during a press conference in Enugu on Tuesday, the Chief Executive Officer of Hallos, Mr. Alexander Uzoma, said the initiative is designed to unlock multi-billion dollar opportunities embedded in the global digital content and creator ecosystem.
Uzoma explained that the creator economy — driven by social media platforms, streaming services, digital commerce and content monetisation tools — has evolved into a major global industry capable of generating wealth, creating jobs and expanding export earnings for emerging economies.
He stressed that the Southeast must intentionally position itself to benefit from the digital revolution, noting that development and digital investments have historically been concentrated in cities like Lagos and Abuja.
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According to him, social media should no longer be viewed as merely a recreational space but as a viable business environment for wealth creation.
“Social media is not just a platform to catch cruise; it is a platform to create wealth, build businesses and generate sustainable income streams,” Uzoma said.
The Hallos CEO noted that the creator economy extends far beyond influencers and entertainers, explaining that the ecosystem includes video editors, software developers, social media managers, designers, brand strategists, sound engineers and other digital professionals.
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He said the low entry barrier into the industry — often requiring only a smartphone, internet access and digital skills — makes it particularly attractive for young people seeking alternative income streams.
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Uzoma added that global market projections show sustained growth in the creator economy, stressing that early participation could position young Nigerians as future high-income digital entrepreneurs.
He said Hallos is placing strong emphasis on bridging the gender gap in technology by empowering women and girls through targeted digital training, mentorship and access to monetisation platforms.
“The focus should not just be on content creation alone but on building businesses around content. It is about value creation and structured digital entrepreneurship,” he said.
Uzoma disclosed that the company is developing a digital platform aimed at helping creators monetise content efficiently by providing infrastructure, market access and revenue optimisation support.
He said the firm targets about 10 million youths nationwide, noting that about 5,000 young people are already engaged across its current programmes.
Highlighting structural challenges, he called for increased investments in internet penetration, power supply, digital infrastructure, creative studios and youth-focused innovation hubs across the Southeast.
He said the Learning247 Hallos Summit will bring together government officials, private sector leaders, educators, media professionals, students and digital entrepreneurs to develop actionable strategies for expanding opportunities in the creator economy.
Uzoma announced that the summit will hold on Thursday from 10am to 4pm at the University of Nigeria Enugu Campus (UNEC) Event Hall, urging stakeholders and young innovators to participate.