Firm unveil platform for $3b creator economy
RHUCE, a new social platform designed for African creatives, has introduced a new model for how creators across the continent can turn their skills, learning, and content into income. As
RHUCE, a new social platform designed for African creatives, has introduced a new model for how creators across the continent can turn their skills, learning, and content into income.
As Africa’s creator economy, estimated at over $3 billion, continues to grow, millions of young people are building digital skills but struggle to convert them into sustainable opportunities. RHUCE aims to bridge this gap by combining professional identity, creator monetisation, and opportunity discovery in a single ecosystem.
“Across Africa, talent is everywhere, but opportunity is fragmented. Creators are learning, building, and sharing their work, but they lack a structured way to turn that into visibility, credibility, and income,” CEO of RHUCE Limited, Simeon Ifeoluwa Adeyanju, said.
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Unlike traditional platforms that prioritise virality or finished work, RHUCE enables users to document their growth in real time, transforming their learning journey into a living portfolio.
“We believe your journey is your greatest asset. On RHUCE, your growth becomes your portfolio, your consistency builds your credibility, and opportunities can discover you based on what you’re becoming, not just what you’ve done,” Adeyanju said.
The platform introduces a shift from application-based hiring to discovery-driven opportunities, where creators are matched with jobs, gigs, and collaborations based on their evolving skills and documented progress.
“Instead of chasing opportunities across WhatsApp groups, DMs, and multiple platforms, we’ve built a system where you can post once and be discovered continuously,” he added.
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RHUCE also provides monetisation tools that allow creators to earn through digital products, paid learning content, and brand-sponsored campaigns, unlocking new income streams within Africa’s fast-growing digital economy.
With over 60per cent of Africa’s population under 25, the platform positions itself as infrastructure for the continent’s next generation of talent.
He said: “RHUCE is not just a platform for finished professionals. It is for people becoming something. Our goal is simple: help Africans turn learning into opportunity, and opportunity into income.”
