‘Nigeria’s youthful population key to unlocking tourism potential’
Group General Manager of Continental Hotel Group, Mr. Karl Hala has highlighted the importance of Nigeria’s youthful population in unlocking the country’s tourism potential in the quest to shore up
- By Ozolua Uhakheme Assistant Editor (Arts)
Group General Manager of Continental Hotel Group, Mr. Karl Hala has highlighted the importance of Nigeria’s youthful population in unlocking the country’s tourism potential in the quest to shore up the nation’s economic growth.
Hala stated that Nigeria’s median age is under 19, making it one of the youngest countries in the world. “This is not a challenge – this is an economic engine waiting to be structured,” he said.
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He spoke at the Eko Vanguard International Summit and Awards (E-VISA 2026).
The Continental Hotel Group manages two iconic hotels - Lagos and Abuja Continental hotels.
While stressing the need for skills development and training programs to equip Nigeria’s youth with the skills required to driving the tourism industry, Hala also emphasized the importance of promoting entrepreneurship and innovation, citing the country’s vibrant creative sector.
“Our youth are not just the future – they are the present. We need to empower them with the skills and resources they need to drive tourism development and create jobs,” Hala said.
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The E-VISA 2026 event showcased Nigeria’s rich cultural diversity, with performances and exhibitions highlighting the country’s vibrant music, art, and cuisine. Hala encouraged attendees to explore the country’s many attractions, from the bustling streets of Lagos to the scenic beauty of the Jos Plateau.
As Nigeria seeks to diversify its economy, Hala urged stakeholders to prioritise tourism development, leveraging the country’s unique cultural and natural assets to drive economic growth.
The event also highlighted the importance of addressing negative perceptions about Nigeria with Hala calling for initiatives like the “Good News Nigeria” campaign to promote a more positive narrative about the country.
With its youthful population and rich cultural heritage, Nigeria is poised to become a major player in the global tourism industry. Hala’s call for skills development and entrepreneurship has been welcomed by industry stakeholders, who acknowledge the need for concerted efforts to unlock the sector’s potential.
Hala was presented with an award by Erelu (Dr Chevalier) Abiola Dosumu, a distinguished member, Board of Trustees, Eko Tourism Foundation in recognition of his contributions to the Culture and Tourism Ecosystem in Nigeria
The E-VISA 2026 event brought together stakeholders from the public and private sectors to explore ways to harness Nigeria’s tourism potential. Participants committed to work together to promote sustainable tourism practices, create jobs, and drive economic growth.
