Oluwatosin Afolabi advances AI integration into SMEs
Oluwatosin Afolabi is a senior multidisciplinary designer and creative lead with years of experience in delivering integrated campaigns across print, digital, social, and motion. He has a proven track record
Oluwatosin Afolabi is a senior multidisciplinary designer and creative lead with years of experience in delivering integrated campaigns across print, digital, social, and motion.
He has a proven track record in leading concept development, building scalable design systems, and maintaining brand governance across all the organizations he has worked with. Also, he is skilled in design, supplier management, and AI-assisted creative workflows.
Oluwatosin obtained his Bachelor of Science in Business Administration from Oduduwa University, Ile-Ife, Osun State, and Master of Science in Business and Management from the University of Plymouth, United Kingdom.
Oluwatosin works as a Lead Graphic Designer and Editor in Maverrik Plymouth, UK, where he leads concept development and art direction for integrated multi-channel campaigns across print, web, email, social, and motion, driving engagement and conversion.
Also, he helps to translate audience insights and campaign objectives into high-performing creative solutions, supporting supporter journeys and measurable growth in response and acquisition.
Because of his love for Nigeria and how SMEs play a pivotal role in economies worldwide, serving as drivers of innovation, employment, and economic growth, he developed an interest in integrating Artificial Intelligence (AI) in project management within the manufacturing sector, focusing on Small and Medium-sized Enterprises (SMEs) in Nigeria.
It has been observed that SMEs in Nigeria often face unique challenges in adopting and adapting to technological advancements due to resource constraints. And according to him, the utility of AI in SMEs extends beyond immediate financial gains; it also improves overall competitiveness and sustainability in a rapidly evolving business landscape.
Over the years, he has examined the key challenges SMEs in Nigeria face when integrating AI into project management in the manufacturing sector and ways to address them. And how does the integration of AI impact the efficiency and cost-effectiveness of project management in SMEs in the manufacturing sector? During one of his talks to Nigerians in the UK, he recommended that SMEs should invest in comprehensive training programs for their workforce.
Providing employees with the necessary skills and knowledge about AI tools and applications can empower them to leverage AI technologies effectively.
