Real Solutions must replace startup trends — Muoma
After spending more than two decades in the United Kingdom, Nigerian entrepreneur Odera Muoma has returned home with a vision he says goes beyond launching companies. The founder of Rheel
- By Samuel Oamen
After spending more than two decades in the United Kingdom, Nigerian entrepreneur Odera Muoma has returned home with a vision he says goes beyond launching companies.
The founder of Rheel Group stated that his focus is on building structured systems capable of addressing everyday operational challenges across industries in Nigeria.
“We need to start building real solutions that solve real problems,” Muoma said.
“Too often we chase trends or venture capital cycles instead of building long-term systems.”
Muoma spoke ahead of the launch of Fyndr, a service-connection platform developed by Rheel Technology Limited, a subsidiary of Rheel Group. The platform is scheduled to launch in Abuja this March.
Fyndr enables users to submit service requests and get matched with verified providers capable of delivering those services.
According to Muoma, the idea was inspired by the fragmented nature of service discovery in Nigeria.
“In many cases, people rely on recommendations or social media searches,” he said.
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“Customers struggle to find reliable providers, and many businesses struggle to be seen. That disconnect slows everything down.”
The platform is built around a three-step model — Request, Connect, and Deal. Once a request is submitted, verified providers are linked to users within minutes.
“At its core, it’s about creating structure,” Muoma said.
“When structure exists, trust improves, and transactions become easier.”
At launch, the platform will focus on real estate services, cleaning services, and home maintenance.
“These are everyday needs,” Muoma explained.
“By starting with categories people frequently use, we can demonstrate how the system works before expanding into other areas.”
Rheel Group also operates Rheel Estate Limited, which is focused on improving property development and transaction processes. Muoma said the company is prioritising transparency, affordability and timely delivery within the sector.
“When people invest in property, they need confidence in the process,” he said.
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“Trust should be part of the system.”
Beyond technology and real estate, the group is also looking to support small manufacturers by introducing systems that enhance business visibility and distribution.
One of its initial collaborations will involve GoodFind Paints, an Abuja-based manufacturer. Muoma noted that technology can help such businesses expand their reach.
“Many Nigerian manufacturers produce quality products but remain invisible to larger markets,” he said.
“If technology helps them reach customers more easily, they can grow.”
Muoma said his return to Nigeria also carries a broader message for Nigerians in the diaspora.
“You have a home,” he said.
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“Always remember that.”
“If history shifted your stability and redirected your labour to grow another nation, then going there is not weakness; it is a strategy.”
He added, “Go where opportunity exists. Then create opportunities where you are from.”
Rheel Technology is also developing additional platforms aimed at improving product visibility for businesses while creating extra income opportunities for individuals.
Muoma expressed confidence in Nigeria’s tech ecosystem, noting that it has the potential to deliver more locally driven solutions.
“I also believe the government can play a role by creating a regulatory environment that allows Nigerian founders to build and scale their companies locally,” he said.
“For us, this is about building systems that increase economic participation.”
