Tinubu hails Ogra’s election to global advertisers body

…Ogra emerges sole Sub-Saharan Africa representative

President Bola Ahmed Tinubu has congratulated his Senior Special Assistant on Digital Engagement, Strategy and New Media, Mr. Otega Ogra, on his election into the Executive Committee of the World Federation of Advertisers (WFA).

Ogra was elected at the organisation’s Annual General Meeting held during the Global Marketing Week Conference in Stockholm, Sweden, becoming the only representative from West Africa and Sub-Saharan Africa on the committee.

According to a statement issued by his Special Adviser on Information and Strategy, Bayo Onanuga, the President described the development as a major milestone for Nigeria’s growing influence in global communications and marketing, noting that it reflects the depth of Nigerian expertise on the global stage.

According to him, Ogra’s emergence underscores the increasing contribution of a new generation of Nigerian professionals to global industry standards.

“Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets,” Tinubu said.

Ogra secured his position on the platform of the Advertisers Association of Nigeria, where he currently serves as Vice President, highlighting the role of Nigeria’s organised advertising and marketing industry in securing global representation.

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The President noted that the WFA, which represents over 150 multinational and Fortune 500 companies across more than 60 countries, plays a pivotal role in shaping global policies on responsible advertising, media transparency, sustainability, and digital innovation.

He said Ogra’s election presents both a personal achievement and a strategic opportunity for Nigeria and the African continent to participate more actively in global conversations on brand trust, platform accountability, and the future of communications.

Tinubu commended Ogra for his contributions to Nigeria’s marketing and communications ecosystem, pointing to his experience across banking, manufacturing, and the public sector.

He added that the feat aligns with his administration’s Renewed Hope Agenda, particularly its focus on advancing the creative economy, strengthening digital governance, and positioning Nigeria as a hub for innovation and enterprise.

Other newly elected members of the WFA Executive Committee include Josh Faulks and Simon Michaelides, while existing leadership led by David Wheldon and Philip Myers will continue in their roles.

The President said the achievement reinforces Nigeria’s growing relevance in global economic and digital ecosystems, expressing confidence that Ogra will leverage the position to further advance the country’s interests.