Truecaller partners AnyMind Group to expand advertising footprint across MENA, Southeast Asia
Truecaller, the leading global communications platform, has announced a strategic reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce, and digital transformation to accelerate the growth of its
Truecaller, the leading global communications platform, has announced a strategic reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce, and digital transformation to accelerate the growth of its advertising and monetisation ecosystem across the Middle East & North Africa (MENA) and Southeast Asia (SEA) regions.
Under this collaboration, AnyMind Group will serve as the exclusive reseller for Truecaller Ads inventory across Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam. This will enable brands and agencies to leverage Truecaller’s premium ad formats to reach highly engaged, high-intent users through relevant and data-driven advertising experiences.
With a strong on-ground presence and established relationships with leading advertisers and agencies across MENA and SEA markets, AnyMind Group brings deep regional expertise that will support the scaling of Truecaller’s advertising footprint locally.
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The partnership is designed to empower brands with impactful placements on Truecaller’s trusted communications platform, helping to drive meaningful engagement with users in these fast-growing digital economies.
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By combining Truecaller’s global scale, proprietary data capabilities, and premium ad formats with AnyMind Group’s local market leadership and execution strength, the partnership aims to unlock the full monetisation potential of Truecaller’s ad inventory in these regions.
According to Hemant Arora, Vice President & Global Head Truecaller Ads Business: “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localised expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
A spokesperson from AnyMind Group added, “We are excited to partner with Truecaller to bring its unique and data-driven advertising solutions to brands across MENA and Southeast Asia.
With Truecaller’s scale and trusted user ecosystem, combined with our regional market intelligence and agency network, we see strong potential to drive more relevant, high-impact advertising outcomes for brands looking to deepen engagement in these dynamic markets.”
This collaboration marks an important milestone in Truecaller’s broader international expansion strategy, focused on building strong local partnerships to deliver measurable value to advertisers while driving sustainable revenue growth across emerging markets.
