Amanar expands global footprint, promotes African talent
Amanar Group, a culture-led strategy and project management firm, is advancing efforts to position African talent on the global stage through cross-sector collaborations and international showcases. Led by Abdul Quam
Amanar Group, a culture-led strategy and project management firm, is advancing efforts to position African talent on the global stage through cross-sector collaborations and international showcases.
Led by Abdul Quam Tadese, widely known as AQT, the company operates across music, live events, creator partnerships, fashion and broader cultural initiatives, with a focus on amplifying African narratives.
In 2023, Amanar deepened its European footprint through a strategic partnership with the Afrobeats Festival in Berlin. The event featured performances by prominent artists including Asake, Peter Okoye, Oxlade and Victony.
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Amanar coordinated planning, production, logistics and artist liaison for the festival, underscoring its capacity to execute large-scale international events anchored in African culture.
Amanar has also built a reputation for high-energy live experiences in Nigeria, including the sold-out UNILAG Independence Day Festival, which attracted over 3,000 attendees, and the Beach House Party, featuring DJ Tunez and Terry Apala.
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The firm's influence extends beyond Lagos, with the company expanding the Independence Day Festival to Kaduna State, drawing 10,000 attendees and signalling its growing footprint across Nigeria.
Through its multifaceted efforts, Amanar Group is amplifying African creativity, proving it's capable of shaping global culture.
Under AQT's leadership, the company fuses strategy with cultural insight to leave an indelible mark on the global stage.
