Brand promotes active living with campaign
By Our Reporters Dettol, one of Nigeria’s hygiene brands, has launched the second #OwnTheSweat campaign through its Dettol Cool Soap, encouraging Nigerians to embrace active living while staying protected against
By Our Reporters
Dettol, one of Nigeria’s hygiene brands, has launched the second #OwnTheSweat campaign through its Dettol Cool Soap, encouraging Nigerians to embrace active living while staying protected against germs and body odour.
With the campaign, Dettol Cool will host pop-ups in gyms across major cities: Lagos, Abuja, Kano and Port Harcourt in the next two months, with school activations designed to promote freshness, confidence and good hygiene habits among active Nigerians.
Considering that over 80 per cent of Nigerians commute daily, and average temperatures range from 25°C to 35°C, Nigerians are no strangers to sweating. Dettol Cool soap helps Nigerians stay fresh and confident no matter the heat. Dettol Cool offers 99 per cent germ protection, a cooling sensation that lowers skin temperature by 5°C, and long-lasting defence against body odour, making it an ideal hygiene companion for individuals constantly on the move.
Through the gym pop-ups, Dettol Cool will partner select fitness centres to host immersive games and fitness challenges that test participants’ endurance, agility and confidence while reinforcing the brand’s role in supporting active lifestyles and Nigeria’s growing fitness culture.
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The campaign will also extend to schools through the Cool School Pop-up, introducing a generation of Nigerians to the benefits of freshness, protection and confidence while encouraging healthy hygiene habits among pupils.
Marketing Director of Reckitt West Africa, Boma Harrison, said: “The success of the previous edition showed us Nigerians with active lifestyles are ready to embrace Dettol’s cooling confidence that prioritises hygiene.
With #OwnTheSweat2.0, we are reaching more people through gyms and schools, giving them opportunities to celebrate movement, push their limits and stay confident knowing they are protected by Dettol Cool.”
Using #OwnTheSweat2.0, Dettol Cool will continue to reinforce its commitment to offering 99 per cent protection against germs and cooling confidence for Nigerians living active, on-the-go lives.
