LASUSTECH concludes DLIT programme, participants bag certificates

A total of 20 Ikorodu-based traders were shortlisted and trained extensively at the university’s digital learning centre, Ikorodu Campus, on content creation, digital marketing, business analytics, advertising, brand building and positioning, among other areas, with a view to repositioning their trades for a global audience.

In his address titled:  “Growing Your Business Using Digital Tools and Skills,” the Vice Chancellor, Prof. Olumuyiwa Odusanya, congratulated the participants for completing the programme, explaining that “the initiative was an investment by our institution which reflects the benefits universities bring to their host communities,” maintaining further that the programme was a demonstration of the town and gown relationship aspect of the university’s “IMPACT” agenda.

While urging them to maximise the deliverables from the outreach, he stated that the goal of the initiative was to see them succeed in their various trades, stressing that the event now leaves them at a crossroad.

“You now have choices: to remain with manual methods of promoting your business through word of mouth, personal contact, static billboards, or to establish a digital presence and be visible globally. In any field of training, the coach or manager will guide, teach, but it’s up to the players or students to use the knowledge and skills to produce results. This is our charge to you,”  Odusanya said.

On his part, Dr Steven Anu’ Adesemoye, the Team Lead, LASUSTECH’s Digital and Creative Enterprise, expressed confidence in the level and quality of training dished out to participants, with a high level of expected results.

In his words,

“We have added value to you, go out there, add value to your business and your community. Share the knowledge you have acquired from this training, and become the good ambassadors of LASUSTECH,” he admonished.

Williams Abigail Edet, one of the outstanding participants by virtue of the evaluation of her project content quality, explained in an interview that the outreach was timely as it provided her the opportunity to learn about brand positioning for her perfumery business which, consequent upon the training, has ultimately been repositioned, disclosing further, that her small business has gradually begun generating customer traffic, expressing profound gratitude to the university for the initiative.

Meanwhile, the Vice Chancellor in an interview  disclosed that the initiative would continue beyond the first edition, expressing also,  the readiness of the university to monitor and evaluate the performances of the maiden edition for effectiveness.

The Deputy Vice Chancellor (Academics), Prof. Abiodun Denloye; Bursar, Mr Olanshile Oki; Dean,  College of Engineering, Dr Yakub Bankole; Head of Hospitality and Tourism Department, Dr Juliette Fatimata Fashakin; Director, Centre for Entrepreneurship and Skills Development (CESD), Dr Babatunde Sunday Adesina; Director, Information and Communication Technology (ICT), Dr Alpha Ebole, and other university officers graced the occasion.