Olasunkanmi Bello: Meet the man behind “MoneyLogic” aimed at fixing what fintechs ignore
Finance expert, Olasunkanmi Bello is at the forefront of expanding Nigeria’s digital economy, and this has prompted him to create a tool that will help curb impulsive spending of Nigerians.
Finance expert, Olasunkanmi Bello is at the forefront of expanding Nigeria's digital economy, and this has prompted him to create a tool that will help curb impulsive spending of Nigerians.
His latest innovative start-up called "MoneyLogic", aims to address the root cause of financial mismanagement, which he describes as the mindset behind the spend.
According to Bello, the idea for MoneyLogic came from his time as a loan officer at Cedar Microfinance bank, where he observed that repayment challenges were frequently tied to a lack of spending structure and planning rather than a lack of funds.
MoneyLogic operates on the principle that managing a large income is impossible without first mastering small-scale financial discipline.
Bello explained that MoneyLogic integrates three core pillars into a single ecosystem: budgeting (discipline), academy (financial literacy), and wealth (investment and savings access).
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MoneyLogic is evolving into a comprehensive behavioural finance ecosystem. Upcoming developments include increasing the intelligence of the budgeting engine and expanding the Academy’s curriculum.
The long-term goal is to scale these tools across multiple markets through integrations with licensed financial institutions globally. As the digital economy expands, the need for tools that curb impulsive spending becomes more critical.
MoneyLogic is positioning itself as a system for building the habits that make wealth possible. This is the platform’s primary accountability tool. It allows users to plan income and allocate spending, while active “financial leak” notifications send real-time nudges when users approach their limits.
Also, MoneyLogic introduces the MoneyLogic (ML) Score that gives users a clear indicator of their financial habits rather than just transaction data.
