Tax collection: Mobile advert practitioners back JRB
Practitioners in Nigeria’s mobile advertisement and allied revenue collection sector have declared total support for the directive of the Joint Revenue Board (JRB) banning roadblocks, illegal sticker sales, and all
Practitioners in Nigeria’s mobile advertisement and allied revenue collection sector have declared total support for the directive of the Joint Revenue Board (JRB) banning roadblocks, illegal sticker sales, and all forms of extortion on Nigerian highways.
The position was contained in a joint communiqué issued after an emergency national consultative meeting held at the Lagos Airport Hotel, Ikeja, on April 14, 2026.
The communiqué was electronically signed by Andrew Oare, Chairman of the Coalition of Mobile Advert Practitioners, on behalf of the participating organisations.
The meeting, convened by Otunba Mike Osimen Eboziegbe, brought together key professional bodies, including the Forum of Mobile Advert Practitioners of Nigeria (FORUM), Mobile Advert Collectors Association of Nigeria (MACAN), National Association of Branded Vehicle Operators (NABVO), Mobile Advert Agency of Nigeria (MOAN), EERECON Group, and other allied organisations.
Rising from the session, the coalition described itself as “a union of equals” committed to sanitising the sector and aligning fully with the JRB directive.
The practitioners affirmed that mobile advertisement remains a lawful and constitutional activity, rooted in the provisions of the 1999 Constitution of the Federal Republic of Nigeria (as amended), which empowers local governments to regulate outdoor advertising, as well as in the laws establishing State Signage and Advertisement Agencies.
However, they expressed concern over what they described as the growing abuse of the system by unauthorised individuals and groups who mount illegal roadblocks, harass motorists, and extort money under the guise of mobile advert enforcement.
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According to the communiqué, such activities have not only brought the sector into disrepute but also pose serious risks to public safety, disrupt commercial activities, and undermine the Federal Government’s Ease of Doing Business agenda.
In a decisive move, the coalition announced the immediate cessation of all highway interceptions by its members and affiliates for the purpose of revenue collection.
“The era of roadblocks and selling stickers on Nigerian highways is over,” the communiqué declared.
The group further resolved that all legitimate mobile advertisement operations would henceforth be conducted strictly through designated offices of statutory state and local government agencies, in line with harmonised regulatory frameworks.
They also issued a strong warning to the public, dissociating themselves from touts and criminal syndicates operating on highways. The coalition emphasised that any individual or group stopping vehicles to demand payment for mobile advert-related levies should be regarded as impostors.
Stakeholders described the development as a significant step toward restoring order, professionalism, and public confidence in the mobile advertisement sector.
