Telecoms brand, council ‘to support industry reform’
Emerging Markets Telecommunication Services (EMTS) Limited, operator of T2 brand (9Mobile), has lauded Advertising Regulatory Council of Nigeria’s role in resolving long-standing commercial disputes. The move shows effectiveness of regulatory
Emerging Markets Telecommunication Services (EMTS) Limited, operator of T2 brand (9Mobile), has lauded Advertising Regulatory Council of Nigeria’s role in resolving long-standing commercial disputes.
The move shows effectiveness of regulatory intervention in the advertising industry.
The company spoke during a visit to the council, led by John Vasikaran, chief Operating officer, and other senior executives of the telco giant.
It notified ARCON of the successful resolution of payment disputes between the telco firm and advertising agencies, following mediation facilitated by the council.
Sources said EMTS confirmed it has paid all obligations to agencies through an instalment payment agreement brokered by ARCON. The settlement, which was reached through the council’s intervention, resolved historical debts that had strained relationships between the company and service providers in the advertising ecosystem.
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EMTS representatives lauded ARCON’s leadership for creating a conducive environment for dispute resolution and ensuring stability in advertising. The company emphasised that the council’s role had been instrumental in achieving a settlement that preserved business relationships while honoring contractual obligations.
The firm further pledged its support for ARCON’s industry reforms, expressing confidence in the regulatory framework being developed to professionalise Nigeria’s advertising sector and align it with global best practice.
Industry observers note that EMTS’s acknowledgment of ARCON’s effectiveness directly contradicts recent claims by the Advertisers Association of Nigeria (ADVAN) that regulatory intervention has damaged business confidence and driven advertisers away from the Nigerian market. The successful mediation between EMTS and its agencies shows that ARCON’s dispute resolution mechanisms are functional and valued by major industry players.
In recent times, the Council has facilitated numerous similar settlements between advertisers and agencies, helping to reduce the tension that had previously characterized the industry.
The visit concluded with EMTS expressing appreciation for ARCON’s understanding and cooperation throughout the mediation process. The company formally notified the Council that all obligations arising from the instalment payment agreement have been fully discharged and no outstanding sums remain.
