Redrick secures dual shortlist at SABRE EMEA Awards
An indigenous communications firm, Redrick Public Relations, has been named a finalist in two categories at the prestigious SABRE Awards EMEA 2026, a globally respected programme that recognises excellence in
An indigenous communications firm, Redrick Public Relations, has been named a finalist in two categories at the prestigious SABRE Awards EMEA 2026, a globally respected programme that recognises excellence in branding, reputation, and engagement.
Selected from more than 2,000 entries, Redrick PR earned nominations for standout campaigns in influencer marketing and consumer communications. The shortlisted entries include “Redefining Cultural Currency” for Coca-Cola Nigeria and “From Under-Represented to Category Leader” for CeraVe Africa, a brand under L’Oréal Dermatological Beauty.
Speaking on the recognition, Founder and CEO, Ijeoma Balogun, said the nominations reflect the agency’s commitment to delivering culturally relevant and globally competitive campaigns.
“At Redrick, our work is deeply rooted in culture. Being recognised on the SABRE EMEA stage affirms our dedication to global excellence. We don’t just create campaigns; we deliver authentic work that engages meaningfully and creates value for brands operating across Nigeria and Africa,” she said.
Redrick Public Relations is a boutique agency delivering innovative, insight-driven public and media relations solutions for fashion, lifestyle, and retail brands. It specialises in designing and executing integrated PR campaigns aligned with each client’s strategic objectives and guided by market intelligence.
Balogun said the company focuses on shaping a distinct brand voice, building strong recognition, and enhancing visibility through engaging, multi-channel storytelling. From crafting compelling narratives to implementing results-oriented campaigns, we are involved in every stage of a brand’s growth journey.
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“At Redrick PR, we position ourselves as a strategic partner in your success—bringing creativity, precision, and passion to every project. Whether it’s generating buzzworthy content, securing premium media placements, or conceptualising immersive brand experiences that connect with target audiences, we deliver impact where it matters most.
With a commitment to personalised service, we develop tailored, value-driven campaigns that resonate with diverse audience segments—helping your brand not only reach but inspire”, she said.
The double nomination caps a transformative year for the agency, marked by its push into digital-first strategies and cross-border campaign execution.
By aligning brand purpose with cultural insight and commercial impact, Balogun said the company will continue to deliver measurable value for its clients across diverse sectors. Winners of the 2026 SABRE Awards EMEA will be announced in London later this month.
