NIPSS urges participants to boost national economy through creative industry
The National Institute for Policy and Strategic Studies (NIPSS) has tasked participants of the Senior Executive Course (SEC) 48 to direct their research on strategies to boost the national economy
The National Institute for Policy and Strategic Studies (NIPSS) has tasked participants of the Senior Executive Course (SEC) 48 to direct their research on strategies to boost the national economy through the creative industry.
Director-General of NIPSS, Ayo Omotayo, gave the task at the inauguration of 105 participants drawn from various sectors of the country.
The DG said: “The study theme for Senior Executive Course 48, “Orange Economy and Entrepreneurship for Sustainable Development in Nigeria,” is timely and strategic in the context of Nigeria’s development trajectory.
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“As our nation grapples with the urgent need to diversify its economy, reduce unemployment, empower young people, and build sustainable livelihoods, the Orange Economy presents a compelling and largely under-utilised pathway.
“Sectors such as culture, creativity, tourism, media, fashion, film, music, and digital innovation are no longer peripheral to economic planning; they are central to inclusive growth, social cohesion, and national competitiveness in a global knowledge-driven economy.
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‘’The Orange Economy challenges traditional notions of development that rely predominantly on extractive resources and public sector dominance. Instead, it invites policymakers to recognise creativity, ideas, talent, and cultural heritage as strategic economic assets.
“It requires the formulation of coherent policies that protect intellectual property, incentivise innovation, promote entrepreneurship, and translate cultural expression into measurable economic value.”
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Governor Caleb Mutfwang, who was represented by his deputy, Ngo Josephine Puyo, reminded participants that they had been selected not only for their professional accomplishments but also for their capacity to contribute meaningfully to Nigeria’s development trajectory.
“The focus on the Orange Economy is both timely and strategic, the creative economy is no longer peripheral to national development, it is a vital growth frontier, encompassing culture, arts, media, fashion, film, music, tourism, design, and digital innovation, sectors driven by human creativity, talent, and enterprise.
The governor emphasised that the creative economy is not an abstract construct, it is a living evolving sector that thrives at the intersection of commerce, culture, tourism, and innovation, contributing significantly to Gross Domestic Product (GDP) while strengthening social cohesion and national identity.
